Digital marketing is nothing to scoff at, and nowadays it could spell the success or failure of your business. With over 4 billion active internet users worldwide many marketers are using the digital space to enrich their businesses and the numbers don’t lie.
When it comes to email marketing every dollar spent the business gets an average return of $44. Meanwhile, 78% of salespeople that use social media perform better than their peers by 2022. With numbers like these, it’s hard to deny how effective digital marketing is.
However, garnering success in the digital space takes a lot more than a few good articles and social media posts. Today, we’ll be going over a few ways to make your digital marketing efforts succeed. These key points will help you improve your approach to digital marketing from simple email marketing to Google advertising and SEO.
Key Goals and A Realistic Framework
When starting your digital marketing campaign, it’s important to know what your goals are and establish realistic metrics. You can create strategies based on existing data regarding your business. Set up realistic goals while keeping some margin of error in mind. You’re going to want to base your strategies around your Key Performance Indicators (KPIs) while keeping the process as simple as possible.
Here are a few things to keep in mind when trying to figure out your KPIs
- How much do you need to monitor
- How is your KPI related to your goal
- How is your KPI related to the user experience
It’s also important to map out your plans. This includes content mapping, timelines, editorial calendars, and more. Luckily there are a lot of tools that can help you organize your content and plans for the future.
Finally, you should keep in mind that all the data you’re monitoring isn’t just numbers and metrics but also people. Human behaviors are what affect your ROI so you should base your plans around the user experience.
Google Ads and Analytics
Analytics is great, with it you can monitor your campaigns, improve on weak points, reach marketing goals, and keep track of customer behaviors and trends. Google Analytics is one of the best tools you can use to monitor your overall performance. This tool gives you a more complete understanding of customer behaviors from initial impression to conversion.
Meanwhile integrating Google ads into your business will not only keep you competitive with your peers but also help increase brand awareness. However, advertising on Google has become a necessity for many businesses. This is why if you want to catch the attention of potential customers, you’re going to need to be creative with your ads.
Overall making use of both Google Ads and Analytics can help you improve your reach and increase the success of your digital marketing efforts.
SEO and You
SEO can provide you with a lot of opportunities, from getting found on searches related to your business, to increasing brand awareness and customer engagement. There are a lot of ways to help you improve your SEO and here are a few:
- Content readability
- Keyword research
- Effective permalinks
- Effective titles and metatags
- Site usability/accessibility
With SEO marketing your business could see increased traffic, visibility, and conversion rates while saving money. While there are plenty of tools at your disposal to help get started on your SEO the main takeaway here is having good content hosted on a good site.
Consider a Digital Marketing Agency
If you’re looking for a decent start on your digital marketing campaign then perhaps it’s best to leave it to a digital marketing agency.
Managing your digital marketing in-house can come with some tough issues like brand consistency, timeline management, content consistency, organization, and more. Partnering with a digital marketing agency can help you optimize advertising across all platforms, provide detailed analysis and reports, and give insights on how best to move forward.
