Ryan Kavanaugh, a co-founder of Triller, knows the importance of upsetting the established quo. Prior to entering combat sports, the promoter’s company, Relativity Media, was known as one of Hollywood’s most prolific and unique producers. He previously stated that he was not interested in creating award-winning artwork, saying, “I’m not in this for the art… “I’m just looking for a method to earn money.”
With Triller Fight Club, Kavanaugh is upsetting the apple cart once again, promoting high-profile fight shows with names like Mike Tyson, Jake Paul, and now Evander Holyfield and Vitor Belfort.
During Triller Fight Club events, live musical performers have played, with rapper Snoop Dogg enjoying a blunt during a fight and comedians as Pete Davidson serving as roving reporters.
According to Kavanaugh, all he’s doing is bringing to light ideas that combat sports, including boxing, should have adopted years ago. “Boxing, MMA, it’s for entertainment,” Kavanaugh says. “The theory is that individuals would watch because it’s intriguing, regardless of how you look at it.” It is entertaining, therefore people pay to watch it. The times aren’t keeping up with boxing, which is dwindling and losing its fan base, which has transitioned to a predominantly male over 50 demographic.
“We’re trying to mix things up a little. We’re generating quite a stir. Every disagreement we have should be elevated to a new level, according to the plan. That doesn’t always mean it’s better; we learn from each experience, but it’s still an event. There isn’t a brawl going on. As a consequence, we want to make sure there’s something for everyone,” says Ryan Kavanaugh.
Mixing Up MMA With The UFC
On Saturday night, Triller will host a bill that features a boxing match between Vitor Belfort and Evander Holyfield, as well as Anderson Silva and Tito Ortiz.
For the time being, Triller’s primary focus in the combat sports arena is boxing, but Kavanaugh believes he has plans to extend out into MMA as well, placing him in direct confrontation with White and the UFC
“We’re interested in working with any MMA fighter, particularly legends,” Kavanaugh continued, “who still want to compete but aren’t under contract or searching for a second wind.” “We find that a lot of men burn out and feel they’re done, whether they’re boxers or MMA fighters.” They have a fresh lease on life after that.
“We have a strategy to establish our own, call it an MMA branch if you want, that will combine boxing and MMA on our programs and take aspects of both,” he says. As a consequence, creating a hybrid that mixes the two is part of the process of marrying them.”
Truth be told, Kavanaugh claims he has no desire to attack White or any other promoter of combat sports, but he also refuses to apologize for Triller’s business methods. “Look,” Kavanaugh said, “I believe we’re attempting something novel.” ” We’re making an effort to reach out to a larger audience.” I can see why it frightens individuals in the sector. It shouldn’t, in my opinion. Everyone is respected by us. We’d want to work together with everyone. We want to help boxers grow, and this should be seen as a good thing. “Some people get it and call us every day to collaborate with us, while others try to sabotage it in every way they can.” It’s everything included in the price. If it was simple, everyone would do it.”