Lead generation is one of the most popular and time-tested marketing strategies, where you capture the potential customer’s interest and steer them towards your business and convert them into valuable customers. Lead generation is practiced by almost every company involved in the online market world.
As most companies are actively generating leads, it is essential to implement new strategies to surpass the competitors. Here are the most vital lead gen trends you don’t want to miss out on this year.
- Conversational marketing
Conversational marketing has been in trend for the last couple of years and is expected to stay in trend in the future. The chatbots incorporated with your website help people with their queries and will be available for them 24×7. With the advancement in the technology field, people’s expectations from the digital marketing field have also increased considerably. People when in doubt require a quick response, and if your website can offer them what they crave, website traffic is guaranteed. Chatbots are equipped with artificial intelligence and are the best source for gathering source data effectively. The data stored can be from emails, customer feedback, constant numbers, names, emails, style preferences, and more. If you plan to automate the customer interaction part of your website, always keep in mind to prioritize the lead generating potential.
- Voice and search marketing
Voice search is ranked as one of the top search options available. Instead of typing in long sentences, people can simply speak into their devices and land on the most accurate results. The voice search gives more importance to keywords and past search history. As per the most recent report of the Canalys survey, the number of people using the smart voice search feature is roughly 66.4 million in the United States alone. Which explains why most companies are focusing on optimizing their speech search features and molding content accordingly.
- Video content marketing
It is obvious that people prefer video content over long product descriptions. Video contents have the potential to drive 82% of the global traffic to your website. Therefore, it is vital to develop equally entertaining and informative content, as this determines a huge fraction of your website traffic. Make these video contents in an easy-to-digest format and can be used as an opportunity to display social proof of the products and services offered by your business. In addition, video content is considered an ideal tool to build trust and authority. Always keep in mind to configure a lead generation form with the contents to make the best use out of it.
- Influencer marketing
Influencer marketing is not new, but it gained the majority of attention only in the past few years. Influencer marketing is where a public figure collaborates with your products and services and promotes them on their social media platform or website. Influencer marketing can drive a massive amount of site traffic [social traffic] in a limited time. It is the best option to familiarise your products with a large audience. Before you collaborate with an influencer, make sure the target audience they have would be interested in your products. The number of leads generated by influencer marketing is higher than any other marketing strategy; hence, if you have not yet invested in influencer marketing, your website is missing out on a lot of traffic.
- Email marketing
Most are familiar with email marketing as this marketing strategy has been practiced for a very long time. Email marketing is still one of the best ways to generate leads to your website as the number of people using email is increasing considerably with every passing year. This indicates that email marketing is never going out of fashion and is most likely to remain in trend in the coming years. As the primary aim of email marketing is greeting leads, adding a CTA option is unavoidable.
Wrapping it up
Summing up everything we have discussed so far, you need to adopt the latest marketing trends and provide what the customer craves to make your products and services stand out from the crowd. The trends mentioned above will help your website to receive high traffic. Understand the users and optimize the website experience for added lead generation.