According to Mark Roemer Oakland, every professional must learn the basics of marketing online to cement their foothold in the professional world. Fortunately, online marketing basics are easy to learn, and you can master the basics within a few years by following a well-crafted strategy.
Here are the basics of online marketing that you need to get started:
- Content is key – The secret to achieving and sustaining long-term marketing success is producing high-quality, informative, and engaging content and pairing it with a stellar marketing campaign and proper research. Unfortunately, most newbie marketers underestimate the importance of inbound content marketing and only focus on paid advertising.
However, it’s been proven that inbound content marketing is much more sustainable in comparison to traditional paid advertising since it builds upon the foundation of search engine optimization.
Thus, you must remember to create content that offers value to your target audience, allows you to build trust, expertise, authority, and enhance your brand image.
- Proper research is essential – Unlike interacting with customers in a typical brick-and-mortar store, online marketing doesn’t provide much opportunity to interact with customers on a personal level, especially when you are marketing on a scale.
Thus, it is essential to research your potential customers even before you create an online marketing campaign as thoroughly as possible. You can use tools such as Google Analytics to learn more information about your target audiences such as their demographics, age, online behavior, and more. Once you analyze the information available to you, it would become easier to prepare a proper marketing strategy and campaign.
- It is mandatory to track the ROI – One of the most important goals of creating an online marketing campaign is to generate profits and the best way to ensure that you are following a good strategy is to track the return on investment (ROI). Thus, you must always ensure that the online advertising campaign is generating more value than the costs incurred to sustain it. Otherwise, online marketing campaigns such as Google AdWords can prove to be very costly.
Sometimes, you have to calculate the ROI of a marketing campaign by considering the lifetime value of a lead. For instance, many marketers are ready to accept a little more expensive acquisitions in the short term in the hope of capturing a lead that becomes their lifelong customer and generates profits for many years.
- You must follow a proper strategy – The fastest way to fail a marketing campaign is to invest boatloads of money in it without creating a proper strategy. It is crucial to create a good marketing mix and create a proper marketing strategy that would take into account the various needs of the target audience, the demand and competition for the product, and the efficacy of the marketing channels before starting an online marketing campaign.
Mark Roemer Oakland believes that companies should not only focus on building a professional online presence by creating an official website but also make sure to develop a holistic social presence by communicating with their customers on various social media platforms. It can help them to develop a better brand presence and become more popular.